In March 2017, VentureFounders supported Samba Networks in its equity finance raise.
Samba is a mobile software company that addresses a growing issue for advertisers and app developers: Targeting a younger generation of mobile users without interrupting, "stalking" or overloading them with irrelevant ads, while generating sustainable revenue for apps.
Samba’s proprietary technology gives users the option to view ads from their favourite chosen brands which convert into credits that they can redeem against in-app purchases. Samba seamlessly integrates within messaging apps such as Kik, TextMe and UppTalk, giving advertisers direct access to a significant audience, programmatically sourcing thousands of relevant ads, whilst increasing conversion rates.
To date, the company has run thousands of campaigns for brands such as Pepsi, Virgin, O2, Tesco, Johnson & Johnson and many more.