idio is a UK-based enterprise Software-as-a-Service business, applying artificial intelligence to marketing communications.

Through its technology platform, idio solves the three major challenges of online marketing: content wastage; lack of engagement and misalignment of marketing to sales functions.

To support its customer acquisition strategy and rapid roll-out of its technology platform in the UK and the US, the company was raising additional growth capital through a combination of equity and debt financing.

We chose to work with VentureFounders based on the team’s experience in dealing with companies of our size and experience and we benefited from gaining access to their network of sophisticated investors.

Ed Barrow Co-Founder of idio

Key Investment Highlights

  • Robust and differentiated technology, applying artificial intelligence to customer experience

  • Operating at the intersection of SaaS CRM, Marketing Automation and Sales 

  • Highly scalable model, with strong sales foothold and strategic business partnerships 

  • Strong management team backed by experienced VC tech investors