In February 2016, VentureFounders successfully supported idio in its £1.5 million equity raise, alongside existing institutional shareholders including Notion Capital. In March 2017, Venturefounders contributed capital in a £1.9m follow on round, alongside new institutional investor Foresight Group
idio is a UK-based enterprise Software-as-a-Service business, applying artificial intelligence to marketing communications.
Through its technology platform, idio solves the three major challenges of online marketing: content wastage; lack of engagement and misalignment of marketing to sales functions.
To support its customer acquisition strategy and rapid roll-out of its technology platform in the UK and the US, the company was raising additional growth capital through a combination of equity and debt financing.