Since February 2016, VentureFounders has successfully supported idio in a total £3.9 million equity raise, over three rounds, alongside institutional shareholders including Notion Capital and Foresight Group. Most recently in September 2017, Venturefounders contributed capital to a £543k follow on round.
idio is a UK-based enterprise Software-as-a-Service business, applying artificial intelligence to marketing communications.
Through its technology platform, idio solves the three major challenges of online marketing: content wastage; lack of engagement and misalignment of marketing to sales functions.
To support its customer acquisition strategy and rapid roll-out of its technology platform in the UK and the US, the company was raising additional growth capital through a combination of equity and debt financing.