Bitposter is an innovative marketplace platform that is disrupting the rapidly digitizing $35bn global outdoor media market. Digital screens costs are falling, driving massive network rollouts across major media markets. It is estimated that currently c.45% of UK's out of home (OOH) media spend is coming from digital, while only around 6% of all panels are digitised.
With this shift towards digital, the need to manage, target and measure advertising spend is becoming essential. Bitposter offers a scalable infrastructure to optimise the process of buying and selling media on outdoor screen networks, disrupting the traditional agency process.