Bitposter is an innovative marketplace platform that is disrupting the rapidly digitizing $35bn global outdoor media market. Digital screens costs are falling, driving massive network rollouts across major media markets. It is estimated that currently c.45% of UK's out of home (OOH) media spend is coming from digital, while only around 6% of all panels are digitised. With this shift towards digital, the need to manage, target and measure advertising spend is becoming essential. Bitposter offers a scalable infrastructure to optimise the process of buying and selling media on outdoor screen networks, disrupting the traditional agency process.
Bitposter now lists 96% of the 400,000 print and digital outdoor media in the UK, partnering with over 28 media owners including major market leaders JCDecaux, Clear Channel and Exterion Media.
With a secured supply position, their technology can give advertisers a real-time view of available inventory with transparent pricing and audience profiling metrics. This enables faster campaign execution, optimizes effectiveness and increases ROI. To date the company has contracts with 23 advertising agencies including Kinetic, Havas and Cadreon.
Since launch Bitposter has traded £50m worth of campaigns and is now raising to develop additional functionalities and increase its workforce.
The company has been built alongside the largest buy and sell side groups, including JC Decaux (the world’s largest outdoor media owner) with whom they have an exclusive partnership in place with and a joint roadmap for internationalization.
Recent winner of the 2017 ‘Best Overall Technology for Programmatic Trading’ at the Drum Digital Trading awards, Bitposter has featured in City A.M. and The Wall Street Journal.
Its supportive investor base includes institutional investors Miroma Ventures, CHI & Partners and Better Capital LLP as well as angel investors from Goldman Sachs, TPG Capital and ClearChannel.